The MacBook Air is $1,099 ($999 for college students) while the 13-inch MacBook Pro is $1,299 ($1,199 for college students).Īside from those surprise hardware updates, Apple is promoting its traditional limited time back-to-school offer for qualifying higher-education students, parents purchasing on behalf of higher-education students, and faculty and staff at both higher-education and K-12 institutions. However unlike previous years, Apple has simultaneously updated some Macs and killed off others: the MacBook Air now has True Tone display technology, and the entry-level 13-inch MacBook Pro now has a Touch Bar and the latest 8th-generation quad-core processors. Apple today launched its annual Back to School free Beats promotion in the United States, Canada, and Mexico, and like it did last year, the 2019 edition has also gone live simultaneously in many European countries.
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